The wikipedia entry USED to say: It has many names: “buycotting,” ethical consumerism, moral economics, latte activism, critical consumption. Whatever you call it, buying is getting ever more political across the affluent world. A car is no longer just a car, nor a cup of coffee just a cup of coffee. In the age of hybrids and fair trade, the mall is a forum to express convictions and hopes.
but NOW it says:
An anti-boycott or buycott is the excess buying of a particular brand or product in an attempt to counter a boycott of the same brand or product. It is also sometimes, incorrectly referred to as a "counter-boycott" (which, by the definition of "counter" would actually be the boycotting of another product/brand in response to a boycott).
The usual reason for an anti-boycott is to prevent a company or entity from backing down on the decision that initially caused the boycott.
Some examples of recent anti-boycotts include:
- The "Buy Danish" campaign, set up to counter the boycott of Danish goods by the Middle East
- The anti-boycotts by supporters of Israel to oppose Boycott Israel campaigns.
- When Whole Foods Market was boycotted because the CEO opposed U.S. President Barack Obama's health care reform policies, opponents of health care reform staged nationwide Buycotts.