These both translate into whiteness in English but they are not the same thing! Blancura is a given a trait, a fact. It is appropriate for describing, say, the whiteness of clothes. Racial whiteness is a constant ongoing social production, commonly described in academic literature as blanquitud. This is yet another example of why back translation is a dangerous waste of time if what you are trying to do is see if you got a good translation.
The journal where I published my article on whiteness in English has asked me not to post copies but I'm happy to send you one if you are interested. Sara (dot) Koopman (at) g mail (dot) com.
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