Tuesday, February 19, 2013

greenwashing (rightswashing, causewashing ...)

greenwashing: lavado verde (as in, forget the other horrible things we do, we just put a figleaf of environmentalism over it all by saying it´s printed on recycled paper)

pinkwashing: lavado rosa (gay rights figleaf - think Israel)

rightwashing: lavado con derechos (usually refers to human rights, less common)

causewashing: lavado con causa (as in the pampers campaign where you buy one pack of disposable diapers and pampers gives a tiny donation to UNICEF for a vaccine)